Barber Shop Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a barber shop business plan, your marketing plan should include the following:

Product: in the product section you should reiterate the type of barber shop that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to regular haircuts, will you offer services such as beard grooming, shaving, color services, etc.

Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place: Place refers to the location of your barber shop. Document your location and mention how the location will impact your success. For example, is your barber shop located next to a heavily populated office building, gym, train station, etc. Discuss how your location might provide a steady stream of customers.

Promotions: the final part of your barber shop marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your barber shop’s storefront extra appealing to attract passing customers
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Flyers
• Partnerships with local organizations (e.g., gym members get a free beard trim with each haircut they purchase)
• Local radio advertising
• Banner ads at local venues