Construction Customer Analysis

The customer analysis section of your construction business plan must detail the customers you serve and/or expect to serve.

The customers you serve will vary greatly based on your type of construction business. For instance, commercial building construction companies serve a very different clientele than single unit residential housing development companies.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve if residential, and type of business, function and seniority if commercial.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.