Gas Station Business Plan Template

If you want to start a new gas station business or expand your current one, you need a comprehensive business plan.

Over the past 20+ years, we have helped over 5,000 entrepreneurs and business owners create business plans to start and grow their gas stations.

How to Write a Business Plan for a Gas Station

Below are links to each section of a successful gas station business plan template:

Executive Summary – The Executive Summary is a concise overview of your entire gas station business plan. It should provide a snapshot of your business concept, market analysis, financial projections, and key success factors.
Company Overview – The Company Overview section should outline the basic details of your gas station business. This includes the name, strategic location, legal structure, mission statement, vision, and goals.
Industry Analysis – In the Industry Analysis section, you should provide a comprehensive overview of the gas station industry. This includes market size, growth trends, fuel industry challenges, and key success factors.
Customer Analysis – The Customer Analysis section should identify your target customer segments. This includes demographics, psychographics, buying behavior, and needs and preferences.
Competitive Analysis – The Competitive Analysis section should identify your key competitors (other gas stations and convenience stores) and assess their strengths, weaknesses, and market positioning. It should also include a description of your competitive advantage.
Marketing Plan – The Marketing Plan should outline your strategies for attracting and retaining customers. This includes branding, advertising, public relations, promotions, customer loyalty programs, and pricing strategy.
Operations Plan – The Operations Plan should detail the day-to-day operations of your gas station. This includes site selection, facility layout, equipment, staffing, inventory management, and supply chain management.
Management Team – In the Management Team section, you should introduce the key individuals who will be responsible for the success of your gas station. This includes their experience, qualifications, and roles within the company.
Financial Plan – The Financial Plan should provide a detailed financial projection for your gas station. This includes an income statement, balance sheet, cash flow statement, and break-even analysis.
Appendix – The Appendix is a supplementary section where you can include supporting documents, such as market research reports, permits and licenses, leases, and resumes.

Gas Station Business Plan FAQs

What Is the Easiest Way to Complete My Gas Station Business Plan?

Growthink’s Ultimate Business Plan Template allows you to quickly and easily complete your Gas Station Business Plan.

What Is a Gas Station Business Plan?

A gas station business plan is a plan to start and/or grow your gas station business. A filling station business plan provides details about your business concept, competition, target customers, presents your marketing plan and details your financial projections.

This is true for a full service gas station, filling station, convenience store gas station or a small gas station.

Why Do You Need a Business Plan for a Gas Station?

If you’re looking to start a gas station business, or grow your existing gas station business, you need a business plan. A business plan will illustrate your business goals and your strategy for reaching them. Your fuel station business plan should be updated as your company grows and changes.

What Are the Sources of Funding for Gas Station Businesses?

Gas Station businesses are usually funded through bank loans, personal savings and/or angel investors. To secure a bank loan, they will need to review your business plan and show them reasonable financials.

Angel investors are also common sources of funding. These are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.