Property Management Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a property management business plan, your marketing plan should include the following:

Product: in the product section you should reiterate the type of property management that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to commercial property management, will you provide services to the single-family residential market?

Price: Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place: Place refers to the location of your property management. Document your location and mention how the location will impact your success. For example, is your property management located in a location with many vacation property rentals?

Promotions: the final part of your property management marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Flyers
• Social media marketing
• Local radio advertising
• Banner ads at local venues

Property Management Marketing Plan FAQs